An article in the Hokkaido Shimbun dated June 9, 2026, featured the collaboration between the Tōbetsu Town Tourism Association and KAN-AKANE CO., LTD.
In Tobetsu Town, where the number of tourists from Greater China has surged following the opening of Lloyd’s Cocoa & Chocolate Town, the town’s tourism association has launched Chinese-language social media accounts (Instagram, Threads, and Facebook). KAN-AKANE has been commissioned to manage these accounts and has been posting updates once a week since May 2026.
A video in which city staff promote Tōbetsu in Chinese has been well received, and reactions are already starting to come in—including posts in Chinese on Threads.
We also plan to participate in the “Taipei International Travel Fair (ITF),” Taiwan’s largest tourism trade show, to be held in Taipei, Taiwan, in November, and we will further accelerate our efforts to promote the charms of Tōbetsu Town overseas.
▶ Click here for the article(Hokkaido Shimbun · Members-Only Article)
Tobetsu Town Tourism Association Official Chinese Social Media Accounts
Kanako will continue to work in partnership with the local community to promote the charms of Tōbetsu and Hokkaido to Chinese-speaking audiences. We also welcome inquiries from businesses and organizations interested in joining us in promoting inbound tourism to Hokkaido.
