An article in the Hokkaido Shimbun dated June 9, 2026, featured the collaboration between the Tōbetsu Town Tourism Association and KAN‑AKANE CO., LTD.
In Tōbetsu, where the number of visitors from Greater China has surged since the opening of ROYCE’ Cacao & Chocolate Town, the town’s tourism association has launched Chinese-language social media accounts (Instagram, Threads and Facebook). KAN‑AKANE has been commissioned to run these accounts and has been posting weekly since May 2026.
A video of town staff introducing Tōbetsu in Chinese has been well received, and reactions are already coming in, including posts in Chinese on Threads.
We also plan to take part in the Taipei International Travel Fair (ITF), Taiwan’s largest travel trade show, held in Taipei in November, and will further step up our efforts to promote Tōbetsu overseas.
▶ Read the article(Hokkaido Shimbun, members only)
Tobetsu Town Tourism Association Official Chinese Social Media Accounts
KAN‑AKANE will continue to work with the local community to share the appeal of Tōbetsu and Hokkaido with Chinese-speaking audiences. We also welcome inquiries from businesses and organizations interested in promoting inbound tourism to Hokkaido with us.
